WinecentrIQ by Agents of Wine

One Growth Goal.
Three Agents.
A System That Learns.

WinecentrIQ turns your winery's commercial data into coordinated action. A Business Strategy Agent chooses the next growth move, a Campaign Marketing Agent activates it, and an Influence Accounting Agent proves what actually worked.

Strategy Activation Attribution Learning
One shared Growth Goal Measured continuously
01Business
Strategy
02Campaign
Marketing
03Influence
Accounting
Decide → Activate → Account ↻
The System

Your Winery as a Living Model.
Not Another Dashboard.

WinecentrIQ connects the signals that describe how your wine business grows—from available inventory and customer behavior to campaign activity, advocate influence, club health, and distributor movement.

Operating signals
DTC & EcommerceOrders · margin · repeat
Wine ClubMembers · skips · churn
Tasting RoomVisits · conversion · hosts
DistributionDepletions · accounts · markets
Hive & CampaignsContent · touches · referrals
Decision intelligence WinecentrIQ Shared context · goals · policies · evidence
Continuously learning
Growth goals
Grow DTC revenueOwner · baseline · target
Increase club retentionDrivers · actions · result
Improve tasting conversionVisits · advocacy · LTV
Accelerate sell-throughInventory · market · channel
Protect margin per casePrice · mix · campaign return
One Shared Model✦ Named Growth Goals✦ Governed Actions✦ Measured Outcomes
The Coordinated Team

Three Agents.
One Growth Loop.

Each agent has a distinct responsibility. WinecentrIQ gives them the same goal, operating context, rules, and outcome history—so they work as a system instead of three disconnected tools.

01
Decide

Business Strategy Agent

Owns the growth goal. It monitors performance, explains what is driving the gap, and recommends the next best commercial action.

  • Sets the goal, baseline, target, and operating constraints
  • Prioritizes the audience, channel, offer, and inventory opportunity
  • Creates a decision brief with evidence and expected impact
Hands off Approved growth brief →
03
Account

Influence Accounting Agent

Keeps the ledger of influence—connecting advocate and campaign touchpoints to conversions, economics, and earned commissions.

  • Records who influenced whom, when, where, and around which wine
  • Applies the winery's attribution policy consistently
  • Returns observed revenue, margin, retention, and campaign evidence
Feeds back Measured outcome → strategy
Strategy→Campaign→Influence→Outcome↻
How WinecentrIQ Works

From Signal to Outcome.
Then Around Again.

The system keeps the full path visible—from the data behind a recommendation to the action taken, the people involved, and the business result that followed.

  1. 01

    Connect

    Bring commercial, customer, inventory, campaign, and Hive signals into one governed foundation.

  2. 02

    Model

    Create shared context across wines, vintages, members, accounts, advocates, channels, and goals.

  3. 03

    Understand

    Monitor the target and explain the likely drivers behind each material change.

  4. 04

    Act

    Recommend, approve, and execute the next growth campaign with a named owner.

  5. 05

    Measure

    Compare the observed result with the baseline and account for every influence touchpoint.

  6. 06

    Learn

    Feed outcomes and operator corrections back into the next strategy and campaign.

Measured in the Business

Growth Is a Goal.
Not a Vanity Metric.

WinecentrIQ starts with the operating outcome that matters, then selects the agents and actions required to move it.

G—01

DTC Revenue

Grow profitable direct sales through better audience, offer, timing, and advocate coordination.

G—02

Club Retention

Recognize risk early, explain the likely cause, and deliver the right member intervention.

G—03

Tasting Conversion

Connect the in-person relationship to follow-up, membership, repeat purchase, and lifetime value.

G—04

Sell-Through

Align constrained inventory, market demand, distributor movement, and campaign support.

G—05

Margin per Case

See how pricing, channel mix, campaign cost, and advocate economics change contribution.

G—06

Campaign Return

Measure incremental performance against a baseline instead of counting activity alone.

Human-Controlled by Design

The Agents Do the Work.
Your Winery Sets the Rules.

Every recommendation, campaign, attribution decision, and outcome remains inspectable and accountable.

01

Control

Define roles, budgets, channels, claims, thresholds, attribution policy, and human override.

02

Explain

Retain the sources, rationale, context, and expected effect behind each recommendation.

03

Approve

Require winery review before sensitive offers, messages, allocations, or spend go live.

04

Audit

Follow the decision from signal through campaign, influence trail, conversion, and result.

Deploy WinecentrIQ

Bring One Growth Goal.
Build the First Loop.

Start with the outcome that matters most this season. We will map the data, decisions, agents, approvals, and measurement needed to operate it through WinecentrIQ.

  1. 01
    Name the outcome

    Choose one measurable growth goal, baseline, and target.

  2. 02
    Map the system

    Identify the data, decisions, channels, advocates, and operating constraints.

  3. 03
    Activate the agents

    Configure strategy, campaign, and influence responsibilities with human approvals.

  4. 04
    Measure and learn

    Run the loop, account for the result, and improve the next campaign.

Start With One Growth Goal

Give the Agents
Something to Move.

Tell us about your winery, operating systems, and priority outcome. We will use the application to shape a focused WinecentrIQ working session.

  • 01About three minutes
  • 02Three short stages
  • 03A growth-focused response

Your information is used only to evaluate and follow up on your application.

WinecentrIQ by Agents of Wine

Your Growth Goals.
Continuously Understood.

One shared model. Three coordinated agents. Every action measured.

Join the Winery Founding Circle